PURPOSE
To be the market leader in the manufacture of hydrophobic (water repellent) chemical coatings for the Trade, Retail and Industrial sectors of the market.

 

VISION

To be the leading producer of hydrophobic products to manage and prevent the ingress of water or moisture in cement and plaster substrate capillaries that lead to paint failures.

MISSION
We will be the leaders in innovation and technology and will ensure the highest level of commitment to achieve the best quality products.
We will vigorously promote and safeguard the interests of our customers.

 

CORE VALUES
We believe in treating our customers with respect and faith.
We integrate honesty, integrity and business ethics into all aspects of our business functioning and operation.

 

GOALS
To expand our exposure on a national basis by increasing the and to further develop the existing Licensees.
We will increase the assets and investments of the Company to support the development of new products.
Strategies are in place to increase the awareness and added value of our Company and products through a dedicated marketing programme and become a key player in the
industry. Opportunities exist to export the products. Initial market will be Africa and aboard.